Uncharted 2 Helping to Push PS3 Slim

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The PS3 Slim marketing campaign is being co-promoted with Uncharted 2, as you can see in the commercial below.



I guess it's an okay ad, the only thing is that I'm a bit irked at the gender aspect. The article says that "the campaign should help promote these products to a variety of demographics." Except, apparently, the whole "dumb girlfriend who can't figure out that Uncharted 2 is a video game" demographic. The graphics and storyline are as good as a movie but, you know, no way she'd want to play it herself or anything :/

I wouldn't mind so much if I could see a parallel ad that pushes the game to girls based on the fact that Nathan Drake is a total hottie. I think that would make up for it, and acknowledge the fact that not all girls who are interested in Uncharted 2 are dumb girlfriends, and us lady gamers are indeed 50% of the market.